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eZedia News
Press Release
eZedia Inc. Supports Visual Literacy at the Texas Computer Education Association Conference (TCEA)
AUSTIN, TEXAS - February 4, 2004 - eZedia Inc., a leader in digital media software technology,
is honored to have Dr. Lynell Burmark, a distinguished pioneer in education, signing her award-winning
book, Visual Literacy, in the eZedia Booth #316 at TCEA.
"Dr. Lynell Burmark's book, Visual Literacy, invites educators and students to examine the new landscape of literacy
for the 21st Century," said Stefan Embleton, President and Founder, of eZedia Inc. "She demonstrates that it is no
longer enough to read and write text, but today's students must learn to process both words and pictures. eZedia's
digital learning software helps students visually communicate their understanding of the lessons taught and share
their work with others. This use of multimedia in the classroom has shown to engage learners and improve student
achievement."
Dr. Burmark's book, Visual Literacy: Learn to See, See to Learn (ASCD, 2002), examines the effect on education
of a primarily visual world. Dr. Burmark, an experienced K-16 educator, provides a wealth of practical tips and
strategies for using fonts, colors, templates, and images appropriately. The book, used by universities for teacher
training, and by classroom teachers and staff developers for guiding their own practice, invites the reader to move
gracefully and fluently between text and images, and offers a powerful new approach to presentations by both teachers
and students.
"One look at the eZedia multimedia authoring tools (eZediaMX for presentations and eZediaQTI for one-click export to
the Web or Quick-Time movies) and I'm sending PowerPoint into long-overdue retirement," says Lynell Burmark. "Finally,
multimedia authoring that's at once easy (eZe) to use and more robust than programs costing ten to twenty times as much!"
"We are pleased that eZedia leveraged Cocoa's development environment to re-write its interactive QuickTime authoring
software," said Ron Okamoto, Apple's vice president of Worldwide Developer Relations. "eZediaQTI 2.0 allows Mac users
to easily combine and enhance multimedia content without requiring any programming knowledge."
Stop by the eZedia Booth #316 for one-on-one demonstrations of the eZedia product line, book signings by Dr. Burmark,
and a free copy of the "See to Learn" CD with the first 50 purchases of Visual Literacy. Dr. Burmark is offering
two presentations in the Oak Room on Thursday, February 5th; "Get the Picture: Strategies for More Visual Teaching and
Learning" from 2:30 - 4:00 PM, and "Learn to Read or Go to Jail: The Imperative for 100% Literacy" from 4:15 - 5:00 PM.
About eZedia Inc.
Founded in 1994 by Stefan Embleton, eZedia Inc. has become a leader in digital-media software technology.
The company derives its name from the phrase "easy media," underscoring its corporate focus on the
delivery of easy-to-use and easy-to-learn digital media authoring and development products.
eZedia is committed to providing intuitive software that simplifies the creation, integration, and
delivery of digital media for people at work, home, and school.
eZedia's growing family of products currently include eZediaMX, eZediaQTI, eZeMatte for iMovie, eZeScreen
for iMovie, eZeClip for iMovie, eZediaMotion for iMovie, and eZedia Plug-ins for iMovie: V1. More
information about eZedia Inc. is available at http://www.ezedia.com.
About Dr. Burmark
Dr. Lynell Burmark, an Associate of the Thornburg Center for Professional Development since 1995, has been a classroom
teacher, staff developer, and technology coordinator as well as the executive director of California's Computer Using
Educators. She's a highly sought-after presenter on topics relating to visual literacy ("Get the Picture" and
"Strategies for More Visual Presentations"), as well as early print literacy ("Learn to Read or Go to Jail!"),
career-mission planning ("What Color Is Your Parachute?" certified trainer), and leading a more joy-filled life
("Enlighten Up: Strategies for Stress-Free Living").
About TCEA
The theme for the 2004 Texas Computer Education Association Conference is a look into the future and "experience a
new vision for technology." Last year, more than 11,000 educators, students, and exhibitors attended the TCEA annual
convention. TCEA hosted principals, superintendents, teachers, technology specialists, and curriculum specialists from
across Texas and the nation, and even from other countries. For more information on TCEA
click here.
Note to Editors: eZedia, the eZedia logo, eZediaMX, eZediaQTI, eZeMatte, eZeScreen, eZeClip,
and eZediaMotion are registered trademark or trademarks of eZedia Inc.
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